The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 675 girl group members, using big data collected from June 21 to July 21.
aespa’s Karina shot to the top of this month’s list after seeing an impressive 157.78 percent increase in her brand reputation index since June, bringing her total score to 7,210,532. High-ranking phrases in her keyword analysis included “Supernova,” “concert,” and “Waterbomb,” while her highest-ranking related terms included “lovely,” “hip,” and “lovable.” Karina’s positivity-negativity analysis also revealed a score of 89.49 percent positive reactions.
IVE’s Jang Won Young took second place for the month with a brand reputation index of 6,477,437, marking a 12.42 percent rise in her score since June.
Girls’ Generation’s Taeyeon rose to third place with a brand reputation index of 4,447,210, marking a 123.87 percent increase in her score since last month.
Meanwhile, IVE’s An Yu Jin ranked fourth for July with a brand reputation index of 3,306,874.
Finally, TWICE’s Nayeon rounded out the top five after enjoying a staggering 518.06 percent increase in her brand reputation index since June, bringing her total score to 3,102,035 for July.
Check out the top 30 for this month below!
source: Soompi