May Boy Group Brand Reputation Rankings Announced

May 12, 2023

May Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 13 to May 13.

BTS rounded out an uninterrupted five years at the top of the list, taking first place for the 60th consecutive month with a brand reputation index of 9,949,491. The group also saw a 5.32 percent rise in their score compared to last month.

High-ranking phrases in BTS’s keyword analysis included “memoir,” “Jimin,” and “stamp,” while their highest-ranking related terms included “publish,” “surpass,” and “print.” The group’s positivity-negativity analysis revealed a score of 87.50 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 5,045,808, marking a 73.14 percent increase in their score since April.

EXO similarly maintained their position at third place with a brand reputation index of 2,800,840, marking a 19.98 percent rise in their score since last month.

NCT came in at a close fourth with a brand reputation index of 2,698,772, marking a 32.76 percent increase in their score since April.

Finally, BTOB rose to fifth place for May with a brand reputation index of 2,136,822, marking a 7.95 percent rise in their score.

Check out this month’s top 30 below!

  1. BTS
  2. SEVENTEEN
  3. EXO
  4. NCT
  5. BTOB
  6. SHINee
  7. BIGBANG
  8. MONSTA X
  9. INFINITE
  10. THE BOYZ
  11. Stray Kids
  12. VIXX
  13. ASTRO
  14. TXT
  15. Super Junior
  16. ENHYPEN
  17. Wanna One
  18. PENTAGON
  19. Teen Top
  20. WINNER
  21. ATEEZ
  22. Highlight
  23. 2PM
  24. TVXQ
  25. TEMPEST
  26. TREASURE
  27. GOT7
  28. VICTON
  29. ONEUS
  30. SF9

Source: Soompi

Tags: #BTS; #SEVENTEEN; #EXO; #NCT; #BTOB;
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