Lee Kyeong Kyoo is a South Korean actor, comedian, MC, film producer, and screenwriter. He was the highest paid entertainer on the KBS network in 2010, with earnings of ₩535 million. Lee patented his instant noodle recipe Kkokkomyeon, which he created during an amateur cooking contest in an episode of the variety show "Qualifications of Men". It became one of the top-selling products of 2011, and changed the landscape of the domestic instant noodles' market.