October Variety Star Brand Reputation Rankings Announced 2024

Oct 4, 2024

October Variety Star Brand Reputation Rankings Announced 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 5 to October 5.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,740,118, marking a modest 1.58 percent increase in his score since September. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “”Whenever Possible,” and “How Do You Play?”, while his highest-ranking related terms included “challenge,” “talk,” and “empathize.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 92.87 percent positive reactions.

Jun Hyun Moo took second place with a brand reputation index of 2,840,478, marking a 6.23 percent rise in his score since last month.

Shin Dong Yup ranked third with a brand reputation index of 1,594,049, while Tak Jae Hoon came in at a close fourth with a score of 1,571,266.

Finally, Ahn Jung Hwan rounded out the top five with a brand reputation index of 1,459,711, marking a 19.39 percent increase in his score since September.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jun Hyun Moo
  3. Shin Dong Yup
  4. Tak Jae Hoon
  5. Ahn Jung Hwan
  6. Kim Jong Kook
  7. Lee Ji Hye
  8. Jang Do Yeon
  9. Park Myung Soo
  10. Lee Soo Geun
  11. Kim Sook
  12. Lee Kyung Kyu
  13. Lee Young Ja
  14. Kang Ho Dong
  15. Kim Gura
  16. Jo Se Ho
  17. Hong Hyun Hee
  18. Defconn
  19. Kim Min Kyung
  20. Choi Yang Rak
  21. Seo Jang Hoon
  22. Yang Se Chan
  23. Yoon Jong Shin
  24. Yoon Se Yoon
  25. Park Na Rae
  26. Kim Young Chul
  27. Cha Tae Hyun
  28. Song Ji Hyo
  29. Kim Sung Joo
  30. Hong Jin Kyung

 

 

source: Soompi

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