October Rookie Idol Group Brand Reputation Rankings Announced 2024

Oct 1, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from September 1 to October 1. Only idols who debuted in 2023 or later were considered for the rankings.

MEOVV made their debut on the list at first place, scoring a brand reputation index of 1,729,187 for October. High-ranking phrases in the rookie girl group’s keyword analysis included “Teddy’s girl group,” “THE BLACK,” and “monster rookie,” while their highest-ranking related terms included “powerful,” “airtight,” and “successful.” MEOVV’s positivity-negativity analysis also revealed a score of 87.68 percent positive reactions.

Meanwhile, TWS held onto their spot at second place with a brand reputation index of 1,254,364.

BOYNEXTDOOR shot to third place with a brand reputation index of 970,908, marking a 41.80 percent increase in their score since September.

ILLIT jumped to fourth place after seeing a 65.88 percent rise in their brand reputation index, bringing their total score to 966,130.

Finally, RIIZE rounded out the top five with a brand reputation index of 906,311 for October.

Check out the top 30 for this month below!