The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 680 girl group members, using big data collected from September 20 to October 20.
BLACKPINK’s Jennie rose to the top of this month’s list after seeing a whopping 409.24 percent increase in her brand reputation index since September, bringing her total score to 14,171,457. High-ranking phrases in Jennie’s keyword analysis included “Mantra,” “LA,” and “BLACKPINK,” while her highest-ranking related terms included “comeback,” “prove,” and “sexy.” Jennie’s positivity-negativity analysis also revealed a score of 92.07 percent positive reactions.
aespa’s Karina took second place with a brand reputation index of 6,741,019, marking a 3.52 percent rise in her score since last month.
IVE’s Jang Won Young came in third place with a brand reputation index of 6,207,794, marking a 5.60 percent increase in her score since September.
BLACKPINK’s Lisa shot to fourth place after seeing a staggering 953.80 percent increase in her brand reputation index, bringing her total score to 5,044,161 for the month.
Finally, MAMAMOO’s Hwasa jumped to fifth place with a brand reputation index of 4,787,159, marking an impressive 728.83 percent rise in her score since September.
Check out the top 30 for this month below!
source: Soompi