October Movie Star Brand Reputation Rankings Announced 2024

Oct 15, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from September 15 to October 15.

Cha Seung Won topped this month’s list with a brand reputation index of 5,841,596, marking a 31.18 percent increase in his score since September. High-ranking phrases in his keyword analysis included “Three Meals a Day,” “Uprising,” and “The Tyrant,” while his highest-ranking related terms included “trusted,” “beloved,” and “flawless.” Cha Seung Won’s positivity-negativity analysis also revealed a score of 89.57 percent positive reactions.

Meanwhile, Kim Woo Bin took second place for October with a brand reputation index of 5,009,360.

Yoo Hae Jin came in at a close third after seeing a whopping 220.43 percent rise in his brand reputation index since last month, bringing his total score to 4,867,842.

Jung Hae In ranked fourth for the month with a brand reputation index of 4,305,979.

Finally, Hwang Jung Min rounded out the top five with a brand reputation index of 4,073,033, marking a 19.48 percent increase in his score since September.

Check out the top 30 for this month below!