The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from October 19 to November 19.
NewJeans’ Minji rose to the top of the list this month with a brand reputation index of 3,662,286. High-ranking phrases in her keyword analysis included “League of Legends Worlds,” “Billboard,” and “Bunnies,” while her highest-ranking related terms included “pure,” “clean,” and “composed.” Minji’s positivity-negativity analysis also revealed a score of 92.07 percent positive reactions.
NewJeans’ Hanni climbed to second place for November with a brand reputation index of 2,507,384, while BLACKPINK’s Jennie took third place with an index of 2,433,938.
aespa’s Karina came in at a close fourth with a brand reputation index of 2,343,533, marking an 85.65 percent increase in her score since October.
Finally, BLACKPINK’s Jisoo rounded out the top five with a brand reputation index of 2,304,661 for November.
Check out the top 30 for this month below!
cr: Soompi