November Boy Group Member Brand Reputation Rankings Announced 2023

Nov 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from October 18 to November 18.

BTS’s Jungkook topped the list for the fifth consecutive month with a brand reputation index of 6,195,765, marking a 12.81 percent rise in his score since October. High-ranking phrases in his keyword analysis included “GOLDEN,” “Billboard,” and “ARMY,” while his highest-ranking related terms included “record,” “perform,” and “appear on.” Jungkook’s positivity-negativity analysis also revealed a score of 92.51 percent positive reactions.

BTS’s Jimin held onto his spot at second place with a brand reputation index of 4,518,744, and ASTRO’s Cha Eun Woo similarly defended his position at third with an index of 4,255,251.

BTS’s V rose to fourth place for November with a brand reputation index of 3,151,677, marking a 33.34 percent increase in his score since last month.

Finally, Wanna One’s Ong Seong Wu rounded out the top five with a brand reputation index of 2,970,955, marking a 41.04 percent rise in his score since October.

Check out the top 30 for this month below!