March Variety Star Brand Reputation Rankings Announced

Mar 1, 2022

March Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 1 to March 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 2,162,572. High-ranking phrases in his keyword analysis included “How Do You Play?” and “short track,” while his highest-ranking related terms included “speak,” “introduce,” and “hit.” The star’s positivity-negativity analysis also revealed a score of 83.02 percent positive reactions.

Hong Hyun Hee rose to second place with a brand reputation index of 1,793,567, marking a 27.80 percent rise in her score since last month.

Finally, Kim Jong Kook came in third place with a brand reputation index of 1,515,495 for March.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Hong Hyun Hee
  3. Kim Jong Kook
  4. Song Hae
  5. Kang Ho Dong
  6. Kim Joon Ho
  7. Song Ji Hyo
  8. Lee Sang Min
  9. Lee Seung Gi
  10. Super Junior’s Kim Heechul 
  11. Kim Jong Min
  12. Park Myung Soo
  13. Ahn Jung Hwan
  14. Seo Jang Hoon
  15. Kim Gura
  16. Kim Sung Joo
  17. Shin Dong Yup
  18. Kim Dong Hyun
  19. Jung Hyung Don
  20. Ji Suk Jin
  21. Lee Soo Geun
  22. Yoo Hee Yeol
  23. Lee Dong Gook
  24. HaHa
  25. Heo Jae
  26. Jo Se Ho
  27. Lee Kyung Kyu
  28. Tak Jae Hoon
  29. Cha Tae Hyun
  30. Hyun Joo Yup

Source: Soompi

Tags: #Yoo Jae Suk; #Kim Jong Kook; #Hong Hyun Hee;
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