March Movie Star Brand Reputation Rankings Announced

Feb 28, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 1 to March 1.

Choi Min Sik topped this month’s list with a brand reputation index of 7,553,969. High-ranking phrases in his keyword analysis included “Big Bet,” “Cha Mu Sik,” and “Son Suk Ku,” while his highest-ranking related terms included “natural,” “enthralling,” and “betting.” The actor’s positivity-negativity analysis revealed a score of 83.19 percent reactions.

Son Suk Ku, Choi Min Sik’s co-star in “Big Bet,” came in at a very close second with a brand reputation index of 7,548,672.

Meanwhile, Song Joong Ki took third place for February with a brand reputation index of 7,075,710.

Im Siwan rose to fourth place in the rankings with a brand reputation index of 5,982,674, while Lee Je Hoon rounded out the top five with a score of 5,699,555.

Check out the top 30 for this month below!