March Girl Group Member Brand Reputation Rankings Announced 2024

Mar 16, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from February 17 to March 17.

Girls’ Generation’s Taeyeon held onto her spot at the top of the list this month with a brand reputation index of 3,044,758, marking a 23.18 percent rise in her score since February.

High-ranking phrases in Taeyeon’s keyword analysis included “To. X,” “trustworthy Taeng,” and “digital chart queen,” while her highest-ranking related terms included “hot,” “lovely,” and “long-running.” The singer’s positivity-negativity analysis also revealed a score of 91.07 percent positive reactions.

BLACKPINK’s Jennie also maintained her position at second place with a brand reputation index of 2,900,335, marking a 22.15 percent increase in her score since last month.

LE SSERAFIM’s Kazuha rose to third place after seeing a 31.86 percent increase in her brand reputation index since February, bringing her total score to 1,890,452 for March.

NewJeans’ Hanni held steady at fourth place with a brand reputation index of 1,853,792, marking a 6.65 percent rise in her score since last month.

Finally, BLACKPINK’s Jisoo came in at a close fifth with a brand reputation index of 1,835,662, marking a 6.23 percent increase in her score since February.

Check out the top 30 for this month below!