The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from May 29 to June 29.
BTS’s Jin topped this month’s list with a brand reputation index of 6,270,885, marking a staggering 287.04 percent increase in his score since May. High-ranking phrases in his keyword analysis included “free hugs,” “Billboard,” and “Super Tuna,” while his highest-ranking related terms included “military discharge,” “congratulate,” and “charming.” Jin’s positivity-negativity analysis also revealed a score of 90.21 percent positive reactions.
IVE’s Jang Won Young took second place with a brand reputation index of 4,430,238, while ASTRO’s Cha Eun Woo came in third with a score of 4,081,551.
BTS’s Jungkook rose to fourth place with a brand reputation index of 3,993,071, marking a 63.51 percent increase in his score since last month.
Finally, IVE’s An Yu Jin rounded out the top five with a brand reputation index of 3,773,034 for June.
Check out the top 30 for this month below!
source: Soompi