July Star Brand Reputation Rankings Announced 2023

Jul 30, 2023

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of July!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from June 30 to July 30.

BTS held onto their spot at the list this month with a brand reputation index of 11,957,664, marking an 8.97 percent increase in their score since June.

Lim Young Woong also maintained his position at second place with a brand reputation index of 8,555,158, marking an 11.80 percent rise in his score since last month.

NewJeans shot to third place after seeing a whopping 149.75 percent increase in their brand reputation index since June, bringing their total score for July to 8,173,376.

Soccer star Kim Min Jae similarly enjoyed an impressive 176.97 percent increase his brand reputation index since last month, bringing his score for July to 6,355,368.

Finally, soccer star Lee Kang In rounded out the top five for the month with a brand reputation index of 5,877,580.

Check out this month’s top 30 below!

BTS
Lim Young Woong
NewJeans
Kim Min Jae
Lee Kang In
BLACKPINK
Son Heung Min
PSY
IVE
2PM’s Lee Junho
EXO
Yoo Jae Suk
Kang Daniel
(G)I-DLE
Lee Chan Won
GIDLE (This repetition appears to be an error by the Korean Business Research Institute.)
IU
Tak Jae Hoon
THE BOYZ
Kim Yuna
Girls’ Generation’s Taeyeon
TWICE
MAMAMOO’s Hwasa
LE SSERAFIM
Kim Ha Seong
Girls’ Generation’s YoonA
OH MY GIRL
NCT
Ryu Hyun Jin
Kim Jong Kook