July Movie Star Brand Reputation Rankings Announced 2024

Jul 30, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from June 16 to July 16.

Lee Jung Jae rose to the top of this month’s list with a brand reputation index of 5,810,169, marking a 64.72 percent increase in his score since June. High-ranking phrases in his keyword analysis included “Star Wars,” “The Acolyte,” and “world star,” while his highest-ranking related terms included “success,” “appear,” and “advertise.” Lee Jung Jae’s positivity-negativity analysis also revealed a score of 91.29 percent positive reactions.

Meanwhile, Lee Je Hoon climbed to second place with a brand reputation index of 4,697,290, marking a 70.40 percent rise in his score since last month.

Um Tae Goo shot to third place after seeing a whopping 451.39 percent increase in his brand reputation index since June, bringing his total score for July to 4,531,967.

Park Ji Hwan took fourth place with a brand reputation index of 4,482,166, marking an 80.50 percent rise in his score since last month.

Finally, Lee Seo Jin came in at a close fifth after seeing a 237.19 percent increase in his brand reputation index, bringing his total score to 4,414,746 for July.

Check out the top 30 for this month below!