The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 635 girl group members, using big data collected from June 16 to July 16.
BLACKPINK’s Jisoo topped the list for the fourth consecutive month with a brand reputation index of 4,062,331 for July. High-ranking phrases in her keyword analysis included “photo shoot,” “game,” and “YouTube,” while her highest-ranking related terms included “radiant,” “chic,” and “surpass.” Jisoo’s positivity-negativity analysis also revealed a score of 86.21 percent positive reactions.
NewJeans’ Minji rose to second place in the rankings with a brand reputation index of 3,725,037, marking a 55.37 percent increase in her score since June.
BLACKPINK’s Lisa took third place with a brand reputation index of 3,389,474, marking a 27.30 percent rise in her score since last month.
IVE’s An Yu Jin climbed to fourth place after seeing a 59.15 percent increase in her brand reputation index since June, bringing her total score for the month to 2,934,530.
Finally, aespa’s Karina came in at a close fifth with a brand reputation index of 2,894,647 for July.
Check out the top 30 for this month below!
Source: Soompi