January Girl Group Member Brand Reputation Rankings Announced 2024

Jan 20, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from December 21, 2023 to January 21, 2024.

BLACKPINK’s Jennie topped this month’s list with a brand reputation index of 3,392,111, marking a 12.85 percent rise in her score since December. High-ranking phrases in Jennie’s keyword analysis included “ODD ATELIER,” “Red Carpet with Lee Hyori,” and “One of the Girls,” while her highest-ranking related terms included “congratulate,” “appear,” and “reveal.” Her positivity-negativity analysis also revealed a score of 91.05 percent positive reactions.

Girls’ Generation’s Taeyeon rose to second place with a brand reputation index of 3,135,044 for January, while NewJeans’ Hanni followed at third place with an index of 2,539,275.

aespa’s Karina came in at a close fourth with a brand reputation index of 2,496,698, marking a 25.40 percent increase in her score since last month, while BLACKPINK’s Jisoo rounded out the top five with a score of 2,430,595.

Check out the top 30 for this month below!