The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from January 22 to February 22.
RIIZE’s Wonbin topped this month’s list with a brand reputation index of 2,851,254. (The RIIZE members were newly included in the rankings for the first time this month, and they made an impressive debut, sweeping four of the top 10 spots for February.)
ASTRO’s Cha Eun Woo held onto his spot at second place with a brand reputation index of 2,743,477, and Girls’ Generation’s Taeyeon similarly maintained her position at third with an index of 2,411,100.
BLACKPINK’s Jennie took fourth place for the month with a brand reputation index of 2,110,913, while BTS’s Jimin rounded out the top five with a score of 1,970,100.
Check out the top 30 for this month below!
cr: Soompi