December Singer Brand Reputation Rankings Announced

Dec 23, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 24 to December 24.

BTS held onto their spot at the top of the list this month with a brand reputation index of 10,830,271 for December.

Lim Young Woong came in at a close second with a brand reputation index of 10,727,996, marking a 56.89 percent increase in his score since last month.

NewJeans rose to third place in the rankings after seeing a whopping 136.67 percent increase in their brand reputation index since November. The rookie girl group’s total score for December came out to 9,405,479.

BLACKPINK took fourth place with a brand reputation index of 5,522,367, marking a 19.44 percent rise in their score since last month.

Finally, Younha rounded out the top five after enjoying a 145.41 percent increase in her score since November, bringing her total index for December to 4,865,832.

Check out the top 30 for this month below!