BTS's Jin Selected As FRED Jewelry's First Global Brand Ambassador

Jul 8, 2024

BTS’s Jin is officially the new face of the luxury French jewelry and watch brand FRED Jewelry!

On July 8, FRED Jewelry announced Jin as their first global brand ambassador. Through their official Instagram, FRED Jewelry shared, “Maison FRED is pleased to announce its new Global Brand Ambassador: Jin of 21st-century pop icons BTS.” They added, “Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison FRED. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle.”

FRED jewelry’s vice president and artistic director Valérie Samuel expressed, “His radiant energy, artistic qualities, values, and high standards constantly push him to excel, strongly resonating with those of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre.”

Jin also took to his personal Instagram to write in English, “Grateful to be part of the FRED family as the Global Brand Ambassador.” He added in Korean, “I am truly delighted and honored to become the global brand ambassador for the French high jewelry Maison Fred. Please look forward to the new and diverse activities I will be showcasing with Fred in the future.”

BTS's Jin Selected As FRED Jewelry's First Global Brand Ambassador