July Variety Star Brand Reputation Rankings Announced 2024

Jul 6, 2024

July Variety Star Brand Reputation Rankings Announced 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 6 to July 6.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 3,569,531, marking an 8.62 percent increase in his score since June. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “handprinting,” while his highest-ranking related terms included “fun,” “relate,” and “friendly.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 87.82 percent positive reactions.

Park Myung Soo rose to second place for July with a brand reputation index of 2,041,636, marking a 50.15 percent increase in his score since last month.

Meanwhile, Jun Hyun Moo came in at a close third with a brand reputation index of 1,979,285 for July.

Kim Jong Kook took fourth place for the month with a brand reputation index of 1,815,259, marking a 35.55 percent rise in his score since June.

Finally, Tak Jae Hoon rounded out the top five for July with a brand reputation index of 1,635,490.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Park Myung Soo
  3. Jun Hyun Moo
  4. Kim Jong Kook
  5. Tak Jae Hoon
  6. Shin Dong Yup
  7. Kang Ho Dong
  8. Lee Kyung Kyu
  9. HaHa
  10. Lee Soo Geun
  11. Jang Do Yeon
  12. Lee Hyori
  13. Nam Hee Seok
  14. Park Na Rae
  15. Kim Gura
  16. Seo Jang Hoon
  17. Ahn Jung Hwan
  18. Song Ji Hyo
  19. Jo Se Ho
  20. Kim Dae Hee
  21. Kim Jong Min
  22. Noh Hong Chul
  23. Super Junior’s Kim Heechul
  24. Lee Ji Hye
  25. Yoo Se Yoon
  26. Lee Sang Min
  27. Defconn
  28. Kim Min Kyung
  29. Kim Young Chul
  30. Lee Young Ja

 

 

source: Soompi

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