April Individual Idol Brand Reputation Rankings Announced 2024

Apr 26, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 25 to April 25.

ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 3,891,140 for April. High-ranking phrases in his keyword analysis included “perform,” “perfect,” and “happy,” while his highest-ranking related terms included “fan-con,” “Just One 10 Minute,” and “Wonderful World.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 89.57 percent positive reactions.

BLACKPINK’s Jennie took second place for the month with a brand reputation index of 3,473,456, marking a 14.07 percent rise in her score since March.

ILLIT’s Wonhee made her debut in the rankings at third place, earning a brand reputation index of 3,064,663 for April.

Girls’ Generation’s Taeyeon ranked fourth with a brand reputation index of 2,567,872, and EXO’s Baekhyun rounded out the top five with a score of 1,891,731.

Check out the top 30 for this month below!