April Drama Actor Brand Reputation Rankings Announced 2024

Apr 9, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between March 10 and April 10.

Kim Soo Hyun topped this month’s list with a brand reputation index of 4,673,781. High-ranking phrases in his keyword analysis included “Queen of Tears,” “Kim Ji Won,” and “viewership ratings,” while his highest-ranking related terms included “heart flutter,” “handsome,” and “heart skip a beat.” Kim Soo Hyun’s positivity-negativity analysis also revealed a score of 89.55 percent positive reactions.

ASTRO’s Cha Eun Woo took second place for April with a brand reputation index of 4,421,563, while Moon Sang Min ranked third with a score of 2,443,068.

Kim Ji Won came in at a close fourth with a brand reputation index of 2,362,540, and Kim Nam Joo rounded out the top five with a score of 1,720,024.

Check out the top 30 for this month below!