April 2023 Boy Group Member Brand Reputation Rankings Announced

Apr 14, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from March 15 to April 15.

BTS’s Jimin topped this month’s list with a brand reputation index of 8,013,315, marking an impressive 98.64 percent increase in his score since March.

High-ranking phrases in Jimin’s keyword analysis included “Like Crazy,” “YouTube,” and “ARMY,” while his highest-ranking related terms included “release,” “surpass,” and “record.” The idol’s positivity-negativity analysis revealed a score of 92.39 percent positive reactions.

Meanwhile, ASTRO’s Cha Eun Woo rose to second place with a brand reputation index of 5,198,244, marking a 22.31 percent increase in his score since last month.

Wanna One’s Kang Daniel took third place for the month with a brand reputation index of 4,065,621, marking a modest 7.43 percent rise in his score since March.

Finally, BTS’s V and J-Hope rounded out the top five for April at fourth and fifth places respectively.

Check out this month’s top 30 below!