Watch: IU Aspires To Live Like A Spore In Eccentric MV For Title Track “Holssi”

Feb 16, 2024

IU is back with new music!

On February 16, IU released the music video for “Holssi,” the second of two title tracks from her upcoming mini album “The Winning.”

“Holssi” boasts a unique composition with a hip-hop and R&B basis. Set against a robust drum and bass backdrop, IU showcases her vocal versatility, effortlessly transitioning between roles — at times a supple R&B singer, at others a carefree and confident rapper, and occasionally as pure and straightforward as a child singing a nursery rhyme.

Under the description for the music video, which features the beloved cartoon character Tweety, IU wrote, “In my first self-produced album that I did in my twenties ‘CHAT-SHIRE,’ I likened my age to a budding flower. Whether it’s a lavish flower or a modest one, back then, I believed I was a flower that would bloom when the time came. Now in my thirties, having realized that there’s no reason for everyone to become or should become a flower, I aspire to live like a single spore, gracefully swaying in the sky. Like a tireless shopper strolling aimlessly without a destination, I want to wander around, putting the various options displayed throughout my world in my cart.”

Watch the quirky “Holssi” music video below!