TXT has become the new face of Dior!
According to Dior on August 10 (local time), TXT has been selected as Dior’s new ambassador. TXT marks the first group in the history of Dior to be selected as an ambassador.
A representative of Dior shared, “Global icon TXT joins Dior as an ambassador and establishes a special relationship with Dior House and (artistic director) Kim Jones,” and introduced TXT as “Korean artists who will embody Dior’s originality that is both classic and modern.”
TXT will participate in various brand activities as Dior’s ambassador and develop creative collaborations with Kim Jones, the artistic director of Dior’s men’s collection, on stage costumes and more. As part of their brand activities, TXT recently performed at Lollapalooza 2023 wearing clothing from Dior.
TXT conveyed their feelings, “We showcased our first appearance as an ambassador for Dior at Lollapalooza. It was really nice to perform on stage wearing the outfits prepared for us by Dior, and it was an honor to be able to share meaningful moments with the brand. We are looking forward to the journey together with Dior, and we will show you various sides [of TXT] through this partnership.”