Star Brand Reputation Rankings Announced 2023

Sep 2, 2023

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of August!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 30 to August 30.

NewJeans rose to the top of the list with a brand reputation index of 10,552,872, marking a 29.11 percent increase in their score since last month.

Soccer star Son Heung Min shot to second place after seeing a whopping 108.44 percent rise in his brand reputation index since July, bringing his total score to 9,443,448 for August.

Meanwhile, Lim Young Woong took third place for the month with a brand reputation index of 6,764,010.

BTS came in fourth place with a brand reputation index of 6,041,274, while baseball star Ryu Hyun Jin rose to fifth place with a brand reputation index of 5,290,056, marking a 92.04 percent increase in his score since July.

Check out the top 30 for this month below!