September Variety Show Brand Reputation Rankings Announced

Sep 3, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 4 to September 4.

MBC’s “Home Alone” (“I Live Alone”) topped this month’s list with a brand reputation index of 5,284,737 for September. High-ranking phrases in the show’s keyword analysis included “Hwang Hee Chan,” “Kim Kwang Kyu,” and “Park Na Rae,” while its highest-ranking related terms included “reveal,” “return,” and “appear.” The program’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.

tvN’s “Europe Outside the Tent” shot to second place after enjoying an impressive 120.28 percent increase in its brand reputation index since August, bringing its total score to 4,335,654 for the month.

KBS’s “National Singing Contest” climbed to third place for September with a brand reputation index of 3,923,476, marking a 57.11 percent rise in its score since last month.

Finally, SBS’s “My Little Old Boy” and JTBC’s “Knowing Bros” (“Ask Us Anything”) rounded out the top five at fourth and fifth places respectively.

Check out the top 20 for this month below!

  1. “Home Alone” (“I Live Alone”)
  2. “Europe Outside the Tent”
  3. “National Singing Contest”
  4. “My Little Old Boy”
  5. “Knowing Bros” (“Ask Us Anything”)
  6. “Running Man”
  7. “Radio Star”
  8. “Win or Nothing” (“Strongest Baseball”)
  9. “Immortal Songs”
  10. “Shooting Stars” (“Kick a Goal”)
  11. “The Manager”
  12. “The King of Mask Singer”
  13. “Call of the Country”
  14. “Men of the Wind”
  15. “2 Days & 1 Night Season 4”
  16. “Street Man Fighter”
  17. “Divorced Singles”
  18. “World Dark Tour”
  19. “The Backpacker Chef”
  20. “The Return of Superman”
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