The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 675 girl group members, using big data collected from August 22 to September 22.
aespa’s Karina topped this month’s list with a brand reputation index of 6,512,050, marking an 18.98 percent rise in her score since August. High-ranking phrases in her keyword analysis included “Supernova,” “MY ARTi FILM,” and “Synchro U,” while her highest-ranking related terms included “lovely,” “exceptional,” and “transform.” Karina’s positivity-negativity analysis also revealed a score of 93.42 percent positive reactions.
IVE’s Jang Won Young came in second place with a brand reputation index of 5,878,590, marking a 3.65 percent increase in her score since last month.
aespa’s Winter took third place with a brand reputation index of 4,351,148, marking a 19.03 percent rise in her score since August.
IVE’s An Yu Jin held onto her spot at fourth place with a brand reputation index of 3,787,055, marking a 1.96 percent increase in her score.
Finally, Girls’ Generation’s Taeyeon rounded out the top five for September with a brand reputation index of 3,051,966.
Check out the top 30 for this month below!
source: Soompi