October Girl Group Member Brand Reputation Rankings Announced 2023

Oct 16, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from September 15 to October 15.

BLACKPINK’s Jennie rose to the top of the list this month after seeing a whopping 131.95 percent increase in her brand reputation index since September, bringing her total score to 4,540,423. High-ranking phrases in Jennie’s keyword analysis included “You & Me,” “jazz,” and “Apartment 404,” while her highest-ranking related terms included “release,” “dominate,” and “join.”

NewJeans’ Minji took second place with a brand reputation index of 3,710,377, while her bandmate Hanni held onto her spot at third place with an index of 2,965,429 for October.

BLACKPINK’s Rosé climbed to fourth place for the month with a brand reputation index of 2,699,786, marking a 43.27 percent rise in her score since September.

Finally, NewJeans’ Haerin came in at a close fifth with a brand reputation index of 2,600,696 for October.

Check out the top 30 for this month below!