November Variety Star Brand Reputation Rankings Announced

Nov 4, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 5 to November 5.

Yoo Jae Suk held onto his spot at the top of this month’s list with a brand reputation index of 1,968,744 for November. High-ranking phrases in his keyword analysis included “Netflix,” “Kim Jong Kook,” and “Park Soo Hong,” while his highest-ranking related terms included “challenge,” “cheer on,” and “talk.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 73.28 percent positive reactions.

Kim Shin Young rose to second place with a brand reputation index of 1,609,185 for November, while Kim Gura came in at a close third with a total index of 1,589,506.

Kim Jong Kook took fourth place with a brand reputation index of 1,582,159, and Lee Seung Gi held onto his spot at fifth place with a score of 1,446,764.

Check out the top 30 for this month below!