November Variety Show Brand Reputation Rankings Announced

Nov 7, 2021

November Variety Show Brand Reputation Rankings Announced

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from October 7 to November 7.

TV Chosun’s “Tomorrow’s National Singer” topped this month’s list with a brand reputation index of 7,339,811. High-ranking phrases in the show’s keyword analysis included “advance to finals,” “unpredictable,” and “death match,” while its highest-ranking related terms included “compete,” “advance,” and “vote.” The program’s positivity-negativity analysis revealed a score of 72.83 percent positive reactions.

Mnet’s “Street Woman Fighter” rose to second place in the rankings with a brand reputation index of 6,495,170, while tvN’s “Mountain Village Playlist” came in third place with a total index of 5,439,677.

Finally, JTBC’s “Knowing Bros” (also known as “Ask Us Anything”) took fourth place for November, with MBC’s “How Do You Play?” rounding out the top five.

Check out the top 20 for this month below!

  1. “Tomorrow’s National Singer”
  2. “Street Woman Fighter”
  3. “Mountain Village Playlist”
  4. “Knowing Bros”
  5. “How Do You Play?”
  6. “Home Alone” (“I Live Alone”)
  7. “Running Man”
  8. “PPONG School”
  9. “We Don’t Bite: Villains in the Countryside”
  10. “Radio Star”
  11. “My Little Old Boy”
  12. “Kick a Goal”
  13. “The King of Mask Singer”
  14. “Be My Daughter”
  15. “2 Days & 1 Night Season 4”
  16. “Immortal Songs”
  17. “The Return of Superman”
  18. “My Golden Kids”
  19. “Poongryu: Battle between the Vocalists”
  20. “You Quiz on the Block”

Source: Soompi

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