November Individual Idol Brand Reputation Rankings Announced 2023

Nov 23, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from October 23 to November 23.

BTS’s Jimin topped the list with a brand reputation index of 6,267,302, marking a whopping 134.15 percent rise in his score since September (the last time the rankings were published).

High-ranking phrases in Jimin’s keyword analysis included “Billboard,” “Like Crazy,” and “ARMY,” while his highest-ranking related terms included “record,” “spotlight,” and “release.” His positivity-negativity analysis also revealed a score of 91.39 percent positive reactions.

Meanwhile, BTS’s Jungkook took second place for the month with a brand reputation index of 5,805,844.

NewJeans’ Minji rose to third place with a brand reputation index of 4,437,081, marking a 56.81 percent increase in her score since September.

NewJeans’ Hanni came in at a close fourth with a brand reputation index of 4,161,153, marking a staggering 128.01 percent increase in her score.

Finally, BTS’s V rounded out the top five for November with a brand reputation index of 3,470,048.

Check out the top 30 for this month below!