The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 745 boy group members, using big data collected from October 16 to November 16.
BTS’s Jin topped this month’s list with a brand reputation index of 4,208,846, marking a 20.62 percent increase in his score since October. High-ranking phrases in his keyword analysis included “Happy,” “Running Wild,” and “ARMY,” while his highest-ranking related terms included “reveal” and “happy.” Jin’s positivity-negativity analysis also revealed a score of 90.18 percent positive reactions.
Meanwhile, ASTRO’s Cha Eun Woo took second place for November with a brand reputation index of 3,680,064.
BIGBANG’s G-Dragon re-entered the list at third place with a brand reputation index of 3,426,896, while Wanna One’s Kang Daniel came in fourth with a score of 2,134,972.
Finally, SHINee’s Minho shot to fifth place after seeing a 130.07 percent increase in his brand reputation index, bringing his total score for November to 1,930,975.
Check out the top 30 for this month below!
source: Soompi