November Advertisement Model Brand Reputation Rankings Announced 2023

Nov 1, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from October 1 to November 1. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for November.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 3,331,802, marking an impressive 79.79 percent increase in his score since October.

Lim Young Woong took second place for November with a brand reputation index of 2,319,149, marking a 19.97 percent rise in his score since last month.

NewJeans came in at a close third with a brand reputation index of 2,194,055, marking a 10.56 percent increase in their score.

IU climbed to fourth place for the month with a brand reputation index of 1,733,467, marking a 16.85 percent rise in her score.

Finally, BTS rounded out the top five with a brand reputation index of 1,505,060, marking a 3.21 percent increase in their score since October.

Check out the top 30 for this month below!