“Memories Of The Alhambra” Receives Unwanted Attention For Excessive Product Placement

Jan 7, 2019
tvN’s drama “Memories of the Alhambra” has become the talk of the town for its excessive amount of product placement.
In the latest episode of the drama, sparks began to fly between Yoo Jin Woo (Hyun Bin) and Jung Hee Joo (Park Shin Hye) as they confirmed their feelings for each other with a kiss in the rain.
After the meeting, Jung Hee Joo returned home and headed to the bathroom to clean herself up, and this is when the series of product placement started.
SHINee
Getting ready for her date with Yoo Jin Woo, Jung Hee Joo started taking out various makeup tools and accessories. This included shampoo, lipstick, and earrings, which were obviously placed and featured as a part of the embedded marketing.
SHINee
This wasn’t the end as Yoo Jin Woo added onto the product placement by having a drink with the label showing, as well as making coffee with the exposed brand name.
SHINee
After the end of the episode, the viewers’ comments on the excessive amount of product placement started flooding in. Some comments read, “Today’s episode consisted of 50 minutes of product placement and 10 minutes of actual story,” and “I managed to overlook the product placement thanks to Hyun Bin and his adorable dimples.”

Source: [1]

Tags: #Memories Of The Alhambra;
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