May Boy Group Member Brand Reputation Rankings Announced 2024

May 17, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 boy group members, using big data collected from April 18 to May 18.

ASTRO’s Cha Eun Woo maintained his position at the top of the list this month with a brand reputation index of 2,884,446. High-ranking phrases in his keyword analysis included “face genius,” “Moonbin,” and “You Quiz on the Block,” while his highest-ranking related terms included “sweet,” “reveal,” and “tear up.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 92.77 percent positive reactions.

RIIZE’s Wonbin took second place for May with a brand reputation index of 1,953,300, marking an impressive 67.09 percent increase in his score since April.

NCT’s Doyoung shot to third place after seeing a whopping 175.88 percent rise in his brand reputation index, bringing his total score for May to 1,921,339.

Wanna One’s Kim Jae Hwan took fourth place with a brand reputation index of 1,808,989, marking a significant 121.46 percent increase in his score since last month.

Finally, BTS’s Jimin came in at a close fifth with a brand reputation index of 1,797,755, marking a 55.22 percent rise in his score since April.

Check out the top 30 for this month below!