March Star Brand Reputation Rankings Announced 2024

Mar 30, 2024

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of March!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 29 to March 31.

Trot singer Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 7,211,911, marking a 3.66 percent rise in his score since February.

Soccer star Son Heung Min rose to second place for March with a brand reputation index of 6,343,480.

ASTRO’s Cha Eun Woo came in at a very close third with a brand reputation index of 6,342,103, marking a 31.35 percent increase in his score since last month.

Meanwhile, BIBI shot to fourth place with a brand reputation index of 6,276,450.

Finally, IU rounded out the top five with a brand reputation index of 6,126,588, marking a 38.39 percent rise in her score since February.

Check out the top 30 for this month below!