March Male Advertisement Model Brand Reputation Rankings Revealed

Mar 30, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 28 to March 29. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for March.

Gong Yoo topped this month’s list with a brand reputation index of 1,312,399, marking an impressive 158.28 percent increase in his score since January (the last time the rankings were calculated). The actor’s highest-ranking related terms included “heart-fluttering,” “like,” and “cool,” while his positivity-negativity analysis revealed a score of 85.14 percent positive reactions.

Celebrity chef Baek Jong Won maintained his position at second place in the rankings this month, scoring a brand reputation index of 785,214 for March.

Meanwhile, Park Bo Gum rose to third place on this month’s list, scoring a total brand reputation index of 684,332.

Check out the top 30 for this month below!

1. Gong Yoo

2. Baek Jong Won

3. Park Bo Gum

4. Son Heung Min

5. Lee Byung Hun

6. Kang Daniel

7. Ryu Jun Yeol

8. Cha Seung Won

9. Lee Dong Wook

10. Yoo Jae Suk