June Boy Group Brand Reputation Rankings Announced

Jun 9, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 10 to June 10.

BTS continued their streak at first place for the 61st consecutive month, scoring a brand reputation index of 9,936,435 for June. High-ranking phrases in the group’s keyword analysis included “10th anniversary,” “Take Two,” and “ARMY,” while their highest-ranking related terms included “release,” “thankful,” and “promise.” BTS’s positivity-negativity analysis also revealed a high score of 96.02 percent positive reactions.

SEVENTEEN also maintained their position at second place with a brand reputation index of 4,379,894 for June.

NCT rose to third place with a brand reputation index of 2,376,715, while BTOB came in at a close fourth with a total index of 2,225,285 for the month.

Finally, Stray Kids climbed to fifth place after seeing a 61.57 percent increase in their brand reputation index since May, bringing their total score to 2,078,915.

Check out the top 30 for this month below!