July Individual Idol Brand Reputation Rankings Announced 2023

Jul 21, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from June 20 to July 20.

BTS’s Jungkook topped this month’s list with a brand reputation index of 4,484,639, marking an 11.24 percent rise in his score since June. High-ranking phrases in his keyword analysis included “Seven,” “YouTube,” and “solo,” while his highest-ranking related terms included “outstanding,” “record,” and “hit.” Jungkook’s positivity-negativity analysis also revealed a high score of 94.03 percent positive reactions.

BLACKPINK’s Jisoo rose to second place with a brand reputation index of 3,696,320, marking a 5.34 percent increase in her score since last month.

Meanwhile, BTS’s Jimin took third place for the month with a brand reputation index of 3,259,257.

BLACKPINK’s Lisa came in at a close fourth with a brand reputation index of 3,225,508, marking a staggering 106.72 percent increase in her score since June.

Finally, Girls’ Generation’s YoonA rounded out the top five after enjoying a whopping 167.17 percent rise in her brand reputation index since last month, bringing her total score for July to 2,904,464.

Check out the top 30 for this month below!