EXO’s Baekhyun, Xiumin, And Chen Launch Individual Activities With Independent Label + SM Comments On EXO’s Activities

Jan 7, 2024

EXO’s Baekhyun, Xiumin, and Chen will be making their new start through Baekhyun’s independent label I&B 100!

Following the launch of Baekhyun’s new company, it was reported that I&B 100 will be mutually cooperating with SM Entertainment going forward. I&B 100 will manage the individual activities of Baekhyun, Xiumin, and Chen as well as their unit activities as EXO-CBX, while SM Entertainment will manage their group activities as EXO.

A source from I&B 100 shared, “The CBX members, who are entering their 13th year of activities this year, repeatedly pondered and asked various questions about the future. Several initiatives have continued regarding the rapidly changing global K-pop environment as well as plans of life as artists after their 20s, and the start of this label is based on long-standing deliberation and aspirations of the members.”

They continued, “We plan on further highlighting the members’ musical individualities and colors, and going forward, we will play the role of the starting line for the members to take on creative challenges and experiments to communicate with fans in various directions and for their video production and music production [activities], which have been their longtime dreams.”

SM Entertainment also released the following statement:

"Hello, this is SM Entertainment.

We want to inform you regarding the direction of EXO’s future activities.

Going forward, all eight members of EXO will continue activities together as EXO. In addition to showcasing new music and performances, they plan on greeting fans without change through EXO’s fan meeting scheduled for April as well as through various activities.

In particular, exclusive contracts with the members who renewed their contracts are still in effect, and D.O. (Doh Kyung Soo), whose exclusive contract expired, agreed to partake in EXO activities, and we are continuously in discussion regarding future activities. In the case of Chen (Kim Jong Dae), Baekhyun (Byun Baek Hyun), Xiumin (Kim Min Seok), we agreed to make it possible for the artists to proceed separately in the case of individual activities under the exclusive contracts mentioned above.

Just as before, EXO plans on communicating with fans through good music and performances, so please show lots of interest and support for the members’ activities.

The agency will work even harder to support EXO as well as the activities and growth of each of the members. Thank you."

In addition to EXO-CBX joining Baekhyun’s independent label, D.O. also left SM Entertainment following the expiration of his contract and joined Company Soosoo, a new agency established by his longtime manager.

Wishing Chen, Baekhyun, Xiumin, and D.O. the best on their new start!

cr: Soompi