December Variety Star Brand Reputation Rankings Announced

Dec 2, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 3 to December 3.

Kim Min Kyung rose to the top of this month’s list with a brand reputation index of 3,958,518, marking a whopping 486.86 percent increase in her score since November. High-ranking phrases in her keyword analysis included “national athlete,” “Tasty Guys,” and “shooting,” while her highest-ranking related terms included “take on a challenge,” “compete,” and “reveal.” The comedienne’s positivity-negativity analysis revealed a score of 80.19 percent positive reactions.

Yoo Jae Suk took second place for December with a brand reputation index of 2,753,987, marking a 39.89 percent rise in his score since last month.

Meanwhile, Ahn Jung Hwan climbed to third place after seeing an impressive 105.08 percent increase in his score since November. The soccer star and television personality’s total index for December came out to 1,941,867.

Finally, Kim Jong Kook and Park Myung Soo rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!