December Girl Group Member Brand Reputation Rankings Announced 2023

Dec 16, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from November 17 to December 17.

NewJeans’ Minji held onto her spot at the top of the list with a brand reputation index of 4,794,152, marking a 30.91 percent increase in her score since November. High-ranking phrases in Minji’s keyword analysis included “Chanel,” “Billboard,” and “Bunnies,” while her highest-ranking related terms included “pure,” “pretty,” and “refreshing.” Her positivity-negativity analysis also revealed a score of 90.71 percent positive reactions.

NewJeans’ Hanni similarly maintained her position at second place with a brand reputation index of 4,098,518, marking a 63.36 percent rise in her score since last month.

Girls’ Generation’s Taeyeon came in at a close third with a brand reputation index of 3,951,474, marking an 83.26 percent increase in her score since November.

BLACKPINK’s Jisoo climbed to fourth place with a brand reputation index of 3,239,536, marking a 40.56 percent rise in her score since last month.

Finally, NewJeans’ Haerin rounded out the top five with a brand reputation index of 3,152,964, marking a 52.04 percent increase in her score.

Check out the top 30 for this month below!