December Drama Actor Brand Reputation Rankings Announced 2023

Dec 26, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between November 12 and December 12.

Park Eun Bin, who recently starred in tvN’s “Castaway Diva,” topped this month’s list with a brand reputation index of 3,139,234. High-ranking phrases in her keyword analysis included “Castaway Diva,” “digital song,” and “BINGO,” while her highest-ranking related terms included “skillful,” “kind,” and “natural.” Park Eun Bin’s positivity-negativity analysis also revealed a score of 86.50 percent positive reactions.

Kim Yoo Jung took second place for December with a brand reputation index of 2,800,584, while Chae Jong Hyeop ranked third with an index of 2,480,847.

ASTRO’s Cha Eun Woo came in at a close fourth with a brand reputation index of 2,480,847, and Song Kang rounded out the top five with a score of 2,263,497.

Check out the top 30 for this month below!