The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from November 5 to December 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.
Trot singer Lim Young Woong rose to the top of the list this month, earning a brand reputation index of 1,591,781 for December.
Actress Kim Hye Soo came in at a close second with a brand reputation index of 1,534,500 for the month.
NewJeans took third place with a brand reputation index of 1,452,805, while soccer star Son Heung Min followed close behind with a score of 1,407,092.
Finally, BTS rounded out the top five with a brand reputation index of 1,252,512 for December.
Check out the top 30 for this month below!
cr: Soompi