August Individual Idol Brand Reputation Rankings Announced 2024

Aug 25, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from July 22 to August 22.

aespa’s Karina topped this month’s list with a brand reputation index of 3,731,337, marking a 42.16 percent increase in her score since July. High-ranking phrases in her keyword analysis included “Supernova,” “MY ARTi FILM,” and “ambassador,” while her highest-ranking related terms included “transform,” “challenge,” and “lovely.” Karina’s positivity-negativity analysis also revealed a score of 91.70 percent positive reactions.

IVE’s Jang Won Young rose to second place on the list with a brand reputation index of 3,442,962, marking a 25.26 percent increase in her score since last month.

ASTRO’s Cha Eun Woo climbed to third place with a brand reputation index of 3,251,136, marking a 13.27 percent rise in his score since July.

Girls’ Generation’s Taeyeon took fourth place with a brand reputation index of 3,087,642, and BTS’s Jin came in at a close fifth with a score of 2,977,916 for August.

Check out the top 30 for this month below!