August Idol Group Brand Reputation Rankings Announced 2024

Aug 14, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from July 15 to August 15.

aespa held onto their spot at the top of the list this month with a brand reputation index of 5,112,782. High-ranking phrases in the group’s keyword analysis included “Supernova,” “digital powerhouse,” and “global tour,” while their highest-ranking related terms included “long-running,” “powerful,” and “prove.” aespa’s positivity-negativity analysis also revealed a score of 93.45 percent positive reactions.

Meanwhile, SEVENTEEN rose to second place with a brand reputation index of 3,928,255.

IVE came in at a close third with a brand reputation index of 3,807,785 for August.

Red Velvet jumped to fourth place after seeing an 11.72 percent increase in their brand reputation index, bringing their total score for the month to 2,735,116.

Finally, tripleS rounded out the top five with a brand reputation index of 2,553,846, marking a 51.01 percent rise in their score since July.

Check out the top 30 for this month below!