August Boy Group Member Brand Reputation Rankings Announced 2023

Aug 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from July 19 to August 19.

BTS’s Jungkook topped the list for the second consecutive month with a brand reputaiton index of 6,992,686, marking a 50.79 percent rise in his score since July. High-ranking phrases in his keyword analysis included “Billboard,” “Seven,” and “Spotify,” while his highest-ranking related terms included “record,” “congratulate,” and “chosen.” Jungkook’s positivity-negativity analysis also revealed a high score of 93.08 percent positive reactions.

BTS’s Jimin rose to second place in the rankings with a brand reputation index of 4,429,960, marking a modest 5.11 percent increase in his score since last month.

ASTRO’s Cha Eun Woo jumped to third place after seeing an impressive 120.68 percent increase in his brand reputation index since July, bringing his total score for August to 4,120,171.

BTS’s V held onto his spot at fourth place with a brand reputation index of 3,909,040, marking a 55.96 percent rise in his score since last month.

Finally, Wanna One’s Kang Daniel rounded out the top five with a brand reputation index of 3,598,242 for August.

Check out the top 30 for this month below!