The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 675 girl group members, using big data collected from February 17 to March 17.
ILLIT’s Wonhee topped this month’s list with a brand reputation index of 2,962,732. High-ranking phrases in her keyword analysis included “ILLIT,” “Magnetic,” and “special MC,” while her highest-ranking related terms included “lead,” “honest,” and “cute.” Wonhee’s positivity-negativity analysis also revealed a score of 86.04 percent positive reactions.
Girls’ Generation’s Taeyeon took second place with a brand reputation index of 2,734,446, while BLACKPINK’s Jennie ranked third with a score of 2,691,598.
Apink’s Yoon Bomi shot to fourth place after seeing a staggering 320.40 percent increase in her brand reputation index since March, bringing her total score to 2,682,648 for April.
Finally, ILLIT’s Minju rounded out the top five with a brand reputation index of 2,249,413.
Check out the top 30 for this month below!
cr: Soompi